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Top 10 Digital Marketing Campaigns of 2018

  • A digital marketing campaign is the process of reaching the target audiences through online promotions/marketing or digital channels by a business/brand or a company in an effective way so as to attract, engage and convert them into leads.
  • All the facebook ads, posts, news feed, Instagram/Twitter videos, posts, popular brands followed, Google ads, Youtube channels, videos etc for instance fall under digital marketing campaigns. 

Here are the top 10 list of best digital marketing campaigns of 2018 so far:

1) LinkedIn #InItTogether: Social Media Campaign

*Objective: To create professional networking brand awareness.

*Channels used: Youtube.

*Budget:

*Target Audiences: Professionals in a wide variety of fields.

*Results: The lasting loyalty of the audiences.

  Video link- https://youtu.be/cYxymqFuszI

       

2) Weight Watchers #weightwatchers #weightloss: Social Media Campaign

*Objective: To make the public follow their weight loss program workouts.

*Channels used: Instagram, Twitter, Facebook, Snapchat.

*Budget: Pay given for the influencer/brand ambassador.

*Target Audiences: New audience + older audience who can naturally fit into the brand influenced by the ambassador.

*Results: Value to the brand increased.

     

3) Amazon #AurDikhao campaign: Social Media       Campaign/Advertisements

*Objective: To increase their online shopping presence.

*Channels used: Facebook, Youtube, Ads.

*Budget:

*Target Audiences: Online shoppers.

*Results: Boosted and immensely increased purchases through promotions and offers.

  Video link-  https://youtu.be/J6-8DQALGt4

               

4)Flipkart: Advertisements/Social Media Campaign

*Objective: To achieve maximum online purchases.

*Channels used: Facebook, Youtube, Ads.

*Budget:

*Target Audiences: Online shoppers.

*Results: Massive sales and online purchases.

  Video link-  https://www.youtube.com/watch?v=4edrMj6zNmY

 

5)IKEA #MakeEverydayBrighter/maiden campaign : Advertisements/Social Media Campaign

*Objective: To focus on product innovation and brand awareness.

*Channels used: Pinterest, Instagram, Facebook, Youtube, Twitter, Ads.

*Budget:

*Target Audiences: India, UK and Ireland.

*Results: Familiarized with consumers and made them think that it’s the brand for them.

Video links-  https://youtu.be/giorncRCrOY

                            https://youtu.be/K1rw7XoWpuw

                

6)Adidas #HereToCreate: Advertisements

*Objective: To promote its latest running apparel.

*Channels used: Youtube.

*Budget:

*Target Audiences: Large crowds of people.

*Results: A collective 100,000 video views.

Video link-  https://youtu.be/aV1QTLP6BtM

                

7)Zomato #Zomato Instagram Contest:

Advertisements/Social Media Campaign

*Objective: Helping people discover great places around them.

*Channels used: Pinterest, Instagram, Facebook, Youtube, Twitter, Ads.

*Budget: Bought urbanspoon $52 million to enter US, Canada and Australia.

*Target Audiences: Cater their food services to all kind of audience.

*Results: Covered list of restaurants catering to more than 15 million customers worldwide.

 Video link- https://youtu.be/FaLXqJwYuFM

                

8)Swiggy #swiggy IPL Ad campaign: Social media campaign, Advertisements

*Objective: Boost up the food delivery orders online and promote sales.

*Channels used: Facebook, Ads, Twitter, Youtube, Instagram.

*Budget:

*Target Audiences: People(students, entrepreneurs or professionals working in MNC’s who are also financially stable and live in posh localities) between the age of 18-55.

*Results: Yields 25% Growth In Orders During IPL.

Video link- https://youtu.be/nq9P2KxHvoU

 

9)Uber #BeyondFiveStars campaign: Social media campaign, Advertisements

*Objective: To change the way consumers think about transportation by sharing their ride with people.

*Channels used: Ads, Facebook, Twitter, Instagram, Youtube.

*Budget:

*Target Audiences: Working professionals, students and other people whoever needs a cheap transport.

*Results: Customer satisfaction + customer satisfaction using their concept of sharing rides.

 Video link-  https://youtu.be/k9dzpRzSdnA

 

10) Visa #TeamVisa #PyeongChang2018: Social media campaign, Influencer marketing, Advertisements

*Objective: To promote its brand of official payment technology of the Olympic Games.

*Channels used: Twitter, Facebook, Influencer(athletes), Youtube.

*Budget:

*Target Audiences: .

*Results: Connected the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and earned a huge social footprint.

 Video link- https://youtu.be/83mtqnWORBk

                         

 

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