A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.
Content marketing may be done in different forms let’s say as a message, video, image, link or data etc.
Importance Of Content In Digital Marketing
Content plays a major role in Digital marketing.
It focuses on attaining
You must create content that educates, inspires and begs to be shared. It should help leads to overcome their challenges.
Increased Reach and Name Recognition
When you write articles, produce blogs, social postings and other digital content, you create something that can reach consumers and establish your identity.
Create personas to understand who your buyers are. The main point is to draw out similarities of buyers and group them together.
Releasing high-quality publications on a regular basis allows businesses to establish themselves as thought-leaders.
Key Aspects In Content Marketing
The Need For Buyer Personas
A persona can have a great impact on your marketing strategy.
A persona can tell you where your demographic spends time online, what resources they trust and what problems are they actually facing.
Knowing your customers can help improve marketing, sales and even product development.
It’s the process that buyer’s go through to become aware of, evaluate and purchase a new service or product.
The buyer undergoes 3 stages in this process, namely
- Awareness Stage.
- Consideration Stage.
- Decision Stage.
Content Ideas For The Awareness Stage
- Information and answers relating to a problem that points back to a product/service need.
- Write optimized and high-valued content like blog posts, ebooks and reports with original research.
- Amazing top of funnel content can also include videos, courses, social media content, certifications and other forms of educational content.
Content Ideas For The Consideration Stage
- Personally, engage people by marketing that helps businesses qualify the prospects and nurture relationships.
- These people belong to the middle of your sales funnel who are likely to be looking to you for content showing that you are the experts in your industry.
Content Ideas For The Decision Stage
The more time you spend online, the more you will see the bottom of the funnel content all over the internet.
A bottom of the funnel offers like demos, downloads, calls-to-action for trial offers and estimate request buttons aren’t likely to close a lot of leads into customers.
Here you should check through the ways that lift in conversions.
Different Forms Of Content
- Animated GIFs
- Comics and Cartoons
- Concept/Content Visualizations
- Embedded Tweets
- Live Streaming Videos
- Event Information
- Original Data
> Use your blog relevant content as a marketing tactic to drive your customers/traffic back to your website.
> Blogs increase your SEO.
> Post topics that are relevant and resonate with your market that helps your marketing skills for your business, service or product.
> Connect your blog directly to your website so that clients will be able to get to know your business or product.
> It’s a visual representation of information or data.
> Infographics engage the viewers and are far more fun too.
> They use tables, charts, graphs and information that can enhance credibility in the marketplace.
> They convey lots of data and information in a relatively small space.
> They demand your value and knowledge in a meaningful manner.
> Once your infographic is posted on your website and shared on the social platforms it can generate backlinks that are essential to drive SEO traffic.
> Videos allow you to increase the spent by visitors on your site.
> They provide a good return on investment and it pays off big time.
> They allow customers to see the product in action.
> The content in the videos is likely to engage the viewers and ignite emotions.
> Videos provide a good return on your investment.
> Adding a product or service video on your landing page can increase conversions by 80%.
> For instance, YouTubers have become the most powerful social media figure to promote your brand.
> Its an image encoded in graphics interchange format (GIF), which contains a number of images or frames in a single file and is described by its own graphics control extension.
> The frames are presented in a specific order in order to convey animation.
> Fun animations like GIFs can add an interesting visual element to your marketing content.
> Incorporate these animated GIFs on your website and landing pages to enhance your content and stimulate your visitors.
> These are easy to make and as a visitor, they are fun to find.
Comics and Cartoons
> These are another type of content which can help marketers have fun to create them and prospect viewer have fun seeing them.
> They are excellent social media sharing content.
> Funny cartoons that are relatable to people in your niche are sure to generate more social shares than the average text update.
> Concept visualizations are a great way of content type to be added to your marketing strategy.
> Abstract and difficult-to-understand concepts that are hard to describe can more easily be explained through these visualizations.
> Content visualizations serve a great purpose when it comes to getting leads and prospects to understand difficult concepts that your products and services help to solve.
Live Streaming Videos
> This type produce content as well as traffic.
> It is an excellent way for real-time social engagement.
> Using live streaming video for your content helps your website to get flooded with traffic.
> Use these embedded tweets by showing the tweets of the users who are tweeting positively about your company on your website.
> These embedded tweets offer an extra bonus of promoting your social media presence on your website directly.
> They are flexible and resourceful.